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Company Design Logo QualityYou know what? There is actually no easy answer to this question. It isn't something you can just slap together and it can't be read out of any one book- the information on how to create a great logo comes from research.The research that is necessary to create an effective brand starts with your design savvy. Next you must investigate the company for which you've been commissioned to design for. Let me make clear that learning about a company cannot be done by simply nosing about for an hour to see how it ticks, rather it must be thoroughly understood from the perspective of its clients. What do they want? What are they looking for and what do they see when they look at your client's business? By speaking with employees, owners, partners and clients, mingling these interviews with solid facts about that particular industry you end up with solid clues that will help guide you to the beginnings of a successful business. Where one logo succeeds for a restaurant, the same likely will not be true if used for Wall Street, simply because the needs of the clients are different. People looking for a place to eat may be looking for good food, a comfortable environment, and all for a modest price. A logo that communicates this feeling will draw new clients, while one that appears too rigid and all business might turn them away. |
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