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Corporate Design Logo Marketing MotIs this a good idea for the average company or is it a great idea for Google but not so smart for the traditional business? Let’s dig into that aspect - what is a logo designed to do for the business it represents?If there is one word that describes a logo, it is “image”. Can a logo that has so many different faces truly present an image the consumer will remember or will the registration be muddied up by this? Is something sacrificed by presenting decorated cloned versions of a company logo? That depends on the type of business the individual company is in. If certain times of the year are more important to a business than other periods, say “Back to School” timing in August/September, then perhaps a modified version of a company logo could be used to highlight sales events and appear in company advertising and on promotional flyers and display material. For every business, no matter what products or services they offer, a holiday logo is an easy way to spread holiday greetings among its customers throughout the holiday season. The logo might even include a brief “Happy Holidays” or “Merry Christmas” greeting and if used on a special run of company stationery during the holiday season, it would make the sending of separate greeting cards unnecessary. |
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