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Custom Logo Design ServiceAfter you decided on the number of colors and the required resolution, you were able to make decisions about which software to use to create the logo. If it was a one- or two-color logo, chances are you made a decision to use Illustrator or Freehand. If you had the luxury of four-color process, you may have chosen Photoshop.In any of the vector programs, it'll be necessary to ensure that your colors are named and used in RGB mode, rather than CMYK, so they'll appear in the separation list as spot colors for final output to film. You may have either used the pre-existing Pantone color names, or named the colors yourself—perhaps teal and gold, or PMS 321 CVU and PMS 110 CVU. CVU means "uncoated." If the name appears without the U after CV, it's intended for "coated" or glossy stock. In a raster program like Photoshop, it'll be necessary to convert to CMYK mode (or duotone or tritone) before sending your files. Also check your colors in the palette. If a little triangle with an exclamation mark appears when you choose the color, it means it's out of the gamut—not attainable in CMYK. Choose one that is. Along with the file you've created, you'll also need to send all font files you've used in your file to the print or design house. Again, check with them to see if they can deal with Mac and/or PC platform. Let them also know what colors you'll expect to output in an attached note. It'll save costly mistakes, time, and guesswork. Print and design houses are your friends. If you're in doubt at all about what you should be sending, ask questions. And it's okay to be honest. If they know your experience is in Web design and that you haven't dealt with print in the past, you might be delightfully surprised at how helpful they'll be in guiding you through the process. After you've done it once, you'll be an old pro. You'll be talking print geek with them in no time. |
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